Lacey Brewer – “Alcohol Dispenser Gun System”

Problem – New Product Strategy

To make a long story short my parents own a bar and I have worked there ever since I was 18, so four years now, I am very well known there and a lot of people like it when I’m working. It is just a small town – red neck bar but everyone loves coming here. Haha!. I am so used to doing everything there that I can practically run the place myself from doing the financial aspect of it to the advertising and to knowing all of the people. Sometimes this all gets to me, making me really not care all that much about my job making me lazy and not wanting to work to my full potential during my shift especially making all the complicated drinks. So I came up with this new product called the Alcohol Dispenser Gun System. This product is like the soda gun dispenser at restaurants or bars that dispense water and soda to make drinks however this product will dispense any kind of alcohol to make all varieties of drinks.

Idea Generation

I came up with the idea of the Alcohol Dispenser Gun System because when it comes to making all of the fancy complicated drinks I am too lazy to do it. I have done it so many times over the past for years and need something that would make my life as a bartender easier. I am always making a mess or overflowing the shot glass or sometimes are a little off on my measurements. I think that this Alcohol Dispenser Gun System would be perfect for any bartender and make their job a lot easier, especially when they are busy.

Idea Screening/Development

This product is just like the basic soda dispenser gun system and the basics concept is very similar to the Alcohol Dispenser Gun System. The dispenser gun is hooked up and run by a computer and is operated at the touch of a button. On the gun dispenser there will be a selection of buttons, including a liquor, beer, soda, and water, and juice button. For example if someone orders a Captain Morgan and Coke, the bartender will push the liquor button on computer and then find the Captain Morgan selection then push the liquor button on the gun and Captain Morgan will dispense from the gun. Next the same way with the Coke, press soda on the computer and find Coke, then press soda on the gun and Coke will dispense from the gun and you will have a Captain and Coke. The whole system is going to be designed like a soda system, being that the soda comes in boxes and are hooked up to the hoses, it will be the same way with the alcohol. All the liquor, beer, soda, and juices will come this way and be hooked up when needed be. So you can see that this is going to be a very large system because there is a huge selection of beers and liquors to chose from in a bar.

Business Analysis:

What is the likely demand for this product?

I think that the demand for this product will be ultimately high because this will make every bartenders life easier and they won’t have to go crazy trying to find a misplaced bottle or can of juice. Also it will save time when on a busy night, the more drinks you make the more money your establishment makes and the quicker the service the happy the customer!

Would customers benefit from this product?

I think that the customers would definitely benefit from this product because they are getting a correctly portioned well-made drink quickly. This way it will be done sooner than having to wait for the bartender to go and get all of the different bottles and they can just push a button and it will be made in a matter of seconds.

Would the product affect the image of the company’s overall product mix?

I think that it would affect the image of the company’s overall product mix.

What impact would the new product have on the total sales, profits, market sales and return on investment?

I think that the new product will have a great impact on the total sales. Drinks may go up because of all the equipment costs and the new packaging of the alcohol but I think that with the “time” factor that people will get their drinks better made and quicker will make a difference and will keep them coming back for more. It may be costly at first with all the new installations and stocking up on everything in the box form (like soda comes in for these kinds of systems) but I think that it will all pay off in the end and start to grow into a profit earning establishment.

Would the new product effect current employees in anyway?

I think that this would definitely affect current employees in many ways, for the better. This will not only save them time but will also save them many headaches, so now they won’t have to listen to people complain that their drink isn’t made right and can just make the drink instantly and move on to the next. This will also give them more time to make more drinks and earn more money! Overall I think that this is a good idea!

How will competitors respond to this?

I think that other competitors would respond to this by trying it out for themselves and realizing that this is the best invention ever!! (Thanks to me J) I think that it would make any bartenders life easier and would really help out in the bar business for all. Maybe the companies that make the liquor and beer in the bottles and cans would have a problem because now it will be in a box form (like wine) so there may be some issues there but overall well.

What is the risk of failure?

The risk of failure is that this maybe an absolutely stupid idea and people may think this is silly but I love it and it works for me. People in the bar business might not like this idea and may not give it a chance to make their lives easier. Also the companies that would have to produce the alcohol in the box form may not go for it.

Test Marketing

The way that I would test this product is that I would first invent the product then hold a seminar for all of the bars in PA or who ever wanted to come and learn more about the product from all over the world. First I would start out by saying what my reasoning was for the product and then go into an in depth demonstration on how the whole system worked. I would then allow everyone to come up and try it for themselves so they can get first hand experience and realize that this product would make their lives as a bartender and their bar business so much easier and that is it a must have product.

Commercialization

I would advertise everywhere in the world, including major cities. Sending them an information packet as well as a demonstration video getting them sucked into my product leaving them with the message that this is something for their business that would bring things over the top for them. I would also consider traveling doing more demonstrations to show off my product as well!

Thanks for reading and remember if anyone likes my idea and becomes a millionaire please don’t forget me !! J