Automatic Hair Straightner

Problem - New Product Strategy

There is nothing that is more time consuming then having to straighten your hair. I don't even have that curly of hair and it takes me at least 30 mins to get my hair pin-straight. I can't even imagine how it is for people with extreme curly hair. Not only is it time consuming but it also takes a lot of energy to do. My solution to this problem is to create a product that can automatically straighten your hair for you.

Idea Generation

I thought of this technology because I like my hair to be stright sometimes, but I am way to lazy to do it most of the time. You can always go to a place to get your hair strighten permently, but I like to have my hair wavey a lot to and would never want to get rid of it. If there was something out there that could straighten my hair for me with out having to leave my house would be amazing.

Idea Screening

I don't believe that there is any kind of technology that can strighten your hair for you in your own home. We have a lot of advancments in technology and I am sure that something can be made up to fit this need.

Business Analysis:

What is likely the demand for the product?
I think that demand for this product would be very high. I have a few girl-friends that would love this product. Just like a regular straightner this product would be very useful.

Would current customers benefit from the product?
It would benefit any person who has curly hair and would like to save time straightneing it. It would eliminate the time that it would take to do it.

What is the risk of failure? Is the company willing to take the risk?
The risk is always high when creating a new product. It will take a lot of testing to make sure the product will work correctly. I think this product will be very exspensive to create but the need will be greatly.

Development

The development of this product will take a lot of time and energy to create. They will have to make sure that is has an adjusted heat, sensors to make sure it doesn't get close to the head, and make sure that it doesn't singe the hair while doing it. The development will have to be small that hooks onto a chair or something of the sort.

Test Marketing

I would market the product to all hair salons and big stores. I think that everywhere will be very interested in this product.

How might cometitors respond?

I think that most copetitors will take up this chance to creat the same product in a different way and try and sell it at a lower cost.