Deer Gone
Deer Repellant
Never have a Deer hit your car again.


New Product Strategy

Deer Gone is a a spray that repels deer. Our company's goal is to provide a safe and reliable product while protecting drivers. We have studied the scents that repel deer and have a patent on our product that guarantees a deer will not hit your vehicle again. All one has to do is go out and buy deer gone, which is available in two sizes at affordable prices. What an individual will have to do is spray it on the vehicle. The small spray bottle is used for compact cars and SUV's, while the larger spray bottle is used for trucks and vans. Each bottle will last for four months. Deer Gone is made for anyone who owns a motor vehicle and is sixteen and older. Deer Gone is water proof and will not ruin your paint job.

Idea Generation

I came up with this product last thursday after class. I was on my way to work, when a deer ran into my side door and literally shook my car. It made me very frustrated,that it was heading right at my vehicle and could not do anything about it. So, that how Deer Gone deer repellant came about.

Business analysis

What is the likely demand of the project?

I feel that the demand for this product will be extremely high. As I know of there is no deer repellant that you spray on cars. As of now, the only repellent out in the markets are for grass and shrubbery. The demand will be the highest in the country and any where forests are prevalent.

Would current customers benefit from this product?

Since Deer Gone is 100% effective insurance companies give a 20% break on car insurance if your vehicle is sprayed every four months. One bottle is all you need to last for four entire months. An individual won't have to worry about having to pay thousands of dollars if not covered by your insurance.

What is the risk of failure? Is the company willing to take the risk?

There is always a risk of failure when introducing a new product. Our company would take the risk , because the demand for a car deer repellant would be in high demand.

Development
There will be two size spray bottles, small and large. The products packaging, branding, and labeling and will be an important factor in making consumers attracted to our product.


Test Marketing

The marketing for this product will be in stores such as; Wal Marts, Dicks, Gander Mountain, Pep Boys, Auto zone, and Advanced Auto. I would market the product all over, but a major part of my marketing would be areas that are prevalent in forests. Pennsylvania, Wyoming, Texas, and Colorado are some states that I would greatly focus on. These state have high a high deer population.

Commercialization

If everything goes well, we will finalize the product by ordering production material and equipment, announcing new product to trade, and start advertising to potential customers.