Cheyenne Hill- Coffee Tempature Reader

Problem-New Product Strategy:
Well, i work at Mc Donalds and we would make a pot of coffee and no one would order it for a while so it would go cold. No one would even really realize that it had went cold and serve it to the customer. Then the next thing we know the customer would come back and start complaining about how cold it was. So I came up with the idea of putting a temperature reader on the pot of coffee that will tell you how hot the coffee is and then let you know when you need to make a fresh pot of coffee.

Idea Generation/Idea Screening:
I thought of this product because when I was at work I felt bad serving the customers cold coffee not knowing that the coffee was cold when I would give it to them. I thought if there was an object that you can make directly onto the coffee pot that would tell you the different temperatures from the time it was brewed till when it got cold.

Business Analysis:

What is likely the demand of the product?
I think the demand for the project would be very high. It would have to give an accurate reading of the temperature of the coffee.

What current customers benefit from the product?
The customers would never have to worry about getting a cold cup of coffee when they order it. Never have to worry about having to go back to the place where they bought the coffee take time out of their day and complain and get a new cup.

What is the risk of failure? Is the company willing to take the risk?
The risk would be very high like it is with every new product. There would have to be a lot of testing done. I think a company would be willing to take the risk because if they do make this product would be in high demand.

Development:
The development would consist of finding elements that would be able to tell the temperature and not be harmful to the person ingesting the coffee.

Test Marketing:
I would market this product to every restaurant and fast food chain in the world.

How Might Competitors Respond?
Well there really anything like this product on the market right now beside on the Coors can that had the mountains change colors when the beer is cold. I think more people would be trying to improve on the product and get in on the market.