To many times have I come home ready to relax and watch tv just to spend another half hour scouring my house for the remote. I have the solution to this ever present problem in everyone's home.
1. Product Strategy- Implement a Tracking system with a transmitter inserted into the battery compartment on the remote. The transmitter will report its location to a tracking device attached to the television that will report the remotes location when prompted.
2.Idea Generation- Survey anyone who has ever owned a television, I guarantee they have lost their remote at least once and know how frustrating it is. Ask if they would be interested in a device to help them find it when this occurs.
3. Idea Screening- Figure out the best method of using the tracking device to report where the remote is located in the house. Is there a transmitter small enough to fit inside the remote?
4. Business Analysis:
Demand- Everyone has lost there remote and knows just how frustrating it is looking for it.
Would customers Benefit- Absolutely, it is a luxury item but in today's society convenience and efficiency is everything.
Risk of Failure- Very minimal, as long as the product can be produced cheaply and sold at a relatively low price.
5. Development- It would consist of two items. The Transmitter that fits inside the remote, and the tracker that would be attached to the television set by Velcro so that it can be removed and used to track the remote.
6.Test Marketing- Test the product on people with fairly large houses, namely the wealthy. If they like it, its almost guaranteed the middle class will love it.
7.Competitor Response- Eventually competition might find a way to incorporate this technology into remotes during the manufacturing process and it may become a standard feature on newer television sets.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment