"Uni-Voice"

Maria Oquendo- “Uni-Voice”
Introducing the Universal Voice activated remote control.

Problem-New Product Strategy. At home I need five remotes that serve a different purpose. It takes me about ten minutes to find them all. Once I have the remotes I need, I just can’t seem to find the channel I want to watch. Hence the idea for the “Uni-Voice” came to mind. You simply push a button and say ”HBO”, and poof, a;; you HBO channels display in a matter of seconds.

Idea Screening
In order to make this product we need to begin with a universal remote. That would be needed in order to eliminate the use of so many remote controls. Most remotes come standard with a rectangular shape so we will keep those same dimensions. A small speaker will be imbedded into the side of the remote for the voice command. There will be a yellow circle that shows a speaker which will be used to speak into. Simple instructions will be used to program the remote and to record your voice.

Business Analysis (Questions pg 151)
What is the likely demand for this product?In today’s society where technology is a key factor I think that this product will do well. It will be inexpensive to make and save people a lot of stress when searching for entertainment on the television.

What impact would the new product have on total sales/ profits?
Due to the holiday season it would make a great stocking stuffer. Mostly for men since they tend to cling to the remote controls.

Would current customer benefit from the product?
Yes, the universal remote was a big thing when it first came out. So imagine the same idea but with a voice command to change the channels for you. There is no product out there today that can do with this products promises to do.

Would the product enhance the image of the company’s overall product mix?
Yes, it can bring in a surplus of money to a corporation because it is a newly developed product and many would want a piece of the pie.

Would the new product affect current employees in any way?
The only affect I hope this product will bring is more business to the manufacture. It will not add an extra work load to employees nor wuld it affedct there hours of work.

How might competitors respond?
Most competitors would take my idea and try to duplicate it and sell it at a lower cost or give it a spunky name to draw in a crowd. But many times when you take a shortcut to save on costs the products is not as valuable as it should be.

What is the risk of failure?
The risk is that the economy won’t allow people to buy new technology. As the economy gets better I have no doubt that this new form of remote will draw a lot of attention and cause business to boom. Especially now that there are so many game consoles out there that also come with remotes. It would be so much better to just say “PS3” and have the remote do all the work for you.