Digi-Tint Tim goble

New Product Strategy

Digi-Tint is a device developed for automobiles. Digi-Tint enables you to adjust the tint of your windows with a dial fitted inside of the vehicle. The device is similar to a dimmer on a light switch. The windows would be specially manufactured, the actual window itself is digitally enhanced to adjust shading and is capable of the appearance of a normal window when desired. The product would comply with all state laws and regulations regarding window tint.



Idea Generation

I came up with this idea when I was much younger. Tinting windows can be quite the hassle. The tint is often hard to put on and it eventually fades or tears. With this device you don't have to worry about those issues. You can adjust the tint to fit the weather or look of the vehicle.

Idea Screening

When screening for products similar to this, I could not find anything quite like it. The technology is definitely out there. Everything in this day and age seems to be going digital, so why not add it to automobile windows? I think the product would market well with major auto manufacturers.

Business Analysis:


What is the likely demand?



I think the demand for this product has the potential to be considerably large. Consumers seem to jump at new technology and always seem to want the latest gadgets installed on their automobile.



Would customers benefit from the product?

I think consumers would enjoy the product. This component is definitely not a necessity but consumers may benefit in some ways, it would add better visibility on sunny days when its hard to see. The product also adds privacy to the automobile and would prevent prospective thieves from breaking into the car by shielding the interior.

Would the product effect the image of the company's overall product mix?

Yes

Would the new product effect current employees in any way?

If anything the addition of this product to a company such as an automobile manufacture, if manufactured by the company itself and not a third party, would create positions.

How might Competitors respond?

Competitors might respond by adding similar technology. The auto industry seems to do this quite often. The trick would be to add more customizable options such as different colors, settings and possibly provide free maintenance or warranties.



What is the risk of failure?

The risk of failure is high. The technology would have to be tested and perfected to meet safe driving standards. Research could be quite costly. But there is also a good possibility that the product would do well, its a new fresh technology that could become as standard as a CD player in every automobile.