"Storage for Cars" by Alyssa Badaracco

Storage For Cars

New-Product Strategy:
Create storage units that are built in under the back of cars. They will take up less room, will cause less clutter, and will have easy access to retrieve stuff from.

Idea Generation:
I came up with this idea from the many times I have traveled with my little cousins. Kids always have lots of things with them, especially on long car trips, to keep them occupied. Having these storage units will especially help partents with younger, it will make travel alittle bit eaiser because they do not have to lug all the childs little things to and from the car, they can leave them stored neatly in the car. These storage unit would be great from anyone who travels alot and needs the extra space.

Idea Screening:
First I would make sure there is no other product like this already out. I have not seen anything exactly like this, but I would want to make sure. I know a lot of people especially with smaller cars would love this because you can always use the extra space when traveling. Plus parents would love this becasue it would make their life a little bit easier.

Business Anaylsis:

What is the likely demand of this product?
I think the demand for this product would be pretty good. The dmeand would mostly likely be highest among parents and frequent travlers. Although anyone that ones a car can find this quite useful.

Would current customers benefit from the product?
Yes, anyone who travels a lot and has limited space, would greatly benefit. Even people who do not travel a lot can still benefit, it is a great place to store things you may need but do not want to clutter up your back seat with.

How might competitors respond?
By installing similar storage units into their cars, maybe different styles or sizes. Something to make their car/storage units look better then others.

What is the risk of failure? Is the company willing to take the risk?
With any new product there is a risk of failure, but with this product I do not feel the risk is too high, which is why companies would be willing to take the risk. This product has a lower risk because it very useful and can be used by one with a car.