Kim Jasikoff-The Remote Light Switch

Kim Jasikoff “The Remote Light Switch”
Turn your lights on from the safety of your car.
Problem-New Product Strategy
The problem I though of was when I pull up to my dark house I night I just hate going inside with the house so dark and walking across the room to turn a light on. So my solution is to create remote light switch to turn the lights on in my house from my car when I pull into the drive way.

Idea Screening
To create a remote a lot like a guarged door opener that can turn on lights inside. This would most likely be linked to a box inside that would be a lot like a three way switch in must homes and flick the designated lights on when the remote is hit. It could also control exterior lights as well. I would need to make sure there weren’t any patents already in existence. This product could be made in many ways and I would really have to determine how user friendly I would want to make this product.

Business Analysis (Questions pg 151)
What is the likely demand for this product?
I believe must women that either live alone or go home to an empty house would be a definite candidate for this product.

What impact would the new product have on total sales/ profits?
I think this product could do very well as long as it is inexpensive and easy to install.

Would current customer benefit from the product?
Yes, their really isn’t many products that I know that are like this so this many have a lot of market potential.

Would the product enhance the image of the company’s overall product mix?
Yes this would be an original product that would be different from anything the company offers.


Would the new product affect current employees in any way?
This product could be produced by any manufacturing company that currently makes remotes for garage doors so it would effect any current employees and would effect them in the knowledge or training they need.

How might competitors respond?
Competitors would try and make a similar product or something that may be more effective at solving the consumer’s problems

What is the risk of failure?
There is probably I high risk of failure since this is a new product that has no market penetration or banding. It will depend highly on marketing to get the work out about this product and get consumers to find this product and realizes they need one.