Lisa Lowe Calorie Intake Counter

Problem- I need a better product to count my daily calorie intake. There are internet sites that I have used in the past but I don't have access to a computer at all times. There is also an App on the Iphone to count calories but I don't have a few hundred dollars to spend on a phone and then pay extra for the App.
Idea- A hand held product that will look like a blackberry or an Iphone just without all the technology.

Business Analysis (Questions page 151)
What is the likely demand for this product?

I believe that both men and women who exercise and want to keep track of their daily calorie intake will purchase a product like this.

What impact would the new product have on total sales/profits?

I believe that this product would do well with people who need a better solution to counting calories. The product just needs to be at the right price.

Would current customer benefit from the product?

I think the customer would benefit from it. They can check to see how many calories they are actually taking in on a daily basis. Some of them would probably be shocked. The Iphone does have an App for you calories but you need to pay extra for it.

Would the product enhance the image of a company's overall product mix?

Yes

Would the new product affect current employees in any way?

I don't think the new product would affect current employees because if they have the Iphone and decide to purchase this product they still need to use their phone for everything else.

How might competitors respond?

A competitor can change the product to work differently can change the product or add a simple detail and sell it at a cheaper price.

What is the rick of failure?

There is always a risk for a new product but that is the chance you will have to take.