"FlavorTex" Mark LaNeve

Flavored latex gloves.

New Product Strategy:

This is flavored latex gloves that will mostly be used by dentists and dental hygienists.

The gloves come in a couple different flavors such as peppermint, bubble gum, rasberry, grape and mint. These gloves will hopefully help children who dont like going to the dentist, and possibly people who just cant stand that taste of latex in their mouths.

Idea Generation:

My girlfriend is currently going to school to be a dental hygienist. She was talking to me about her work and the idea popped into my head. I thought this would be a good idea because I am one of those people who hate that taste of latex.

Idea Screening:

I've researched this product and there is similar products out there. I would make my product more affordable, and possibly supply many different flavors to out due my competitors. I would also make sure the gloves were medically approved for use.

Business Analysis:

What is the likley demand for this product?

I think that many dental offices would be interested in this product. It is a good way to get business for them from parents whose children would want to go to the dentist because they enjoy the taste of the gloves. This product can be used all over the world and in tons of dental offices, even for dental schools and thier students.

What impact would the new product probably have on total sales, profits, market sales, and return on investment?

This product would do very well in sales because if they are successful, there would be a high demand for getting them from dental offices. There could be high profits from this, and they will always be needed as long as latex gloves are used in dentist offices.

How will competitors respond to this?

The competitors will probably lessen their prices, or try to create new flavors in order to out due my product.

What is the risk of failure?

The risk of failure is that the product really doesn't make a difference to people. If children don't like the flavors it could effect the profits. Also perhaps some dentist don't feel it is necessary to have these and just use the regular latex gloves that they have since they started.

Development:

These gloves will be developed the same way as other latex gloves except the flavors will be added to them when made. I would probably try to sell the idea and the development plan to an existing company who already makes latex gloves and have them add this to thier production.

Test Marketing:

The way I would test market this product is to sell samles to dental offices all over the US and dental schools as well. If they are successful, then the offices will want more, and then we would assist their needs and production would begin.

Commercialization:

We would start out selling to dental schools and small dental offices, and if the gloves are a sucess then we will start producing more and extend our inventory to the satisfaction of our customers.