"Magnetic Window Blinds For Steel Doors" Maria Young

New Product Strategy
To create a magnetic blind that don't require drilling wholes in a steel door. Unlike blinds today you have to drill wholes in the door and it is very time consuming, also drilling through steel is hard.Imagine the elegance of mini blinds without the hassle of drilling holes in your steel doors.Magnetic Mini Blinds are easy to use and beautiful to look at.

Idea Generation
I bought a steel door with a window in it. Didn't want to put wholes in my new door. Went to walmart all they had was a magnetic curtain rod. Bought the magnetic curtain rod and two different curtains that don't match because the curtain for my window requires a bigger size then the door. I said to my self it would make since if they just sold a magnetic blind.

Idea Screening
Produce the idea research if there's a patent already in existence. Survey People that have steel doors to see what there inputs are on the new product ask them if they would use the magnetic blind on there steel door and there opinion on the new product being offered.What parts will be magnetic? will this product require no drilling? will this product be hassle free?

Business Analysis (Questions pg 151)
What is the likely demand for this product?
This product would be wanted by people who have steel doors for there homes. People that are bothered by there curtains not matching.

What impact would the new product have on total sales/ profits?
I think the product would do well there is an increase in steel doors for homes rather than wood doors.

Would current customer benefit from the product?
Magnetic window blinds offer the beauty, privacy and convenience of regular mini blinds without the permanent holes in your steel door.
Magnetic window blinds work just like standard mini blinds.
Magnetic Mini Blinds require minimal installation.

Would the product enhance the image of the company’s overall product mix?
Yes

Would the new product affect current employees in any way?
This wouldn't be a new product it is just simply making magnetic brackets for the blinds instead of the brackets you have to drill in the door. New training techniques on how to make the new brackets and fitting it in the manufacturing schedule.

How might competitors respond?
They might try to produce the same product either cheaper or more expensive so there is going to be competition.

What is the risk of failure?
There is always risk you have to take but, the window blinds company I think would benefit now there satisfying all there customers.