"Uni-Voice"

Maria Oquendo- “Uni-Voice”
Introducing the Universal Voice activated remote control.

Problem-New Product Strategy. At home I need five remotes that serve a different purpose. It takes me about ten minutes to find them all. Once I have the remotes I need, I just can’t seem to find the channel I want to watch. Hence the idea for the “Uni-Voice” came to mind. You simply push a button and say ”HBO”, and poof, a;; you HBO channels display in a matter of seconds.

Idea Screening
In order to make this product we need to begin with a universal remote. That would be needed in order to eliminate the use of so many remote controls. Most remotes come standard with a rectangular shape so we will keep those same dimensions. A small speaker will be imbedded into the side of the remote for the voice command. There will be a yellow circle that shows a speaker which will be used to speak into. Simple instructions will be used to program the remote and to record your voice.

Business Analysis (Questions pg 151)
What is the likely demand for this product?In today’s society where technology is a key factor I think that this product will do well. It will be inexpensive to make and save people a lot of stress when searching for entertainment on the television.

What impact would the new product have on total sales/ profits?
Due to the holiday season it would make a great stocking stuffer. Mostly for men since they tend to cling to the remote controls.

Would current customer benefit from the product?
Yes, the universal remote was a big thing when it first came out. So imagine the same idea but with a voice command to change the channels for you. There is no product out there today that can do with this products promises to do.

Would the product enhance the image of the company’s overall product mix?
Yes, it can bring in a surplus of money to a corporation because it is a newly developed product and many would want a piece of the pie.

Would the new product affect current employees in any way?
The only affect I hope this product will bring is more business to the manufacture. It will not add an extra work load to employees nor wuld it affedct there hours of work.

How might competitors respond?
Most competitors would take my idea and try to duplicate it and sell it at a lower cost or give it a spunky name to draw in a crowd. But many times when you take a shortcut to save on costs the products is not as valuable as it should be.

What is the risk of failure?
The risk is that the economy won’t allow people to buy new technology. As the economy gets better I have no doubt that this new form of remote will draw a lot of attention and cause business to boom. Especially now that there are so many game consoles out there that also come with remotes. It would be so much better to just say “PS3” and have the remote do all the work for you.

"FlavorTex" Mark LaNeve

Flavored latex gloves.

New Product Strategy:

This is flavored latex gloves that will mostly be used by dentists and dental hygienists.

The gloves come in a couple different flavors such as peppermint, bubble gum, rasberry, grape and mint. These gloves will hopefully help children who dont like going to the dentist, and possibly people who just cant stand that taste of latex in their mouths.

Idea Generation:

My girlfriend is currently going to school to be a dental hygienist. She was talking to me about her work and the idea popped into my head. I thought this would be a good idea because I am one of those people who hate that taste of latex.

Idea Screening:

I've researched this product and there is similar products out there. I would make my product more affordable, and possibly supply many different flavors to out due my competitors. I would also make sure the gloves were medically approved for use.

Business Analysis:

What is the likley demand for this product?

I think that many dental offices would be interested in this product. It is a good way to get business for them from parents whose children would want to go to the dentist because they enjoy the taste of the gloves. This product can be used all over the world and in tons of dental offices, even for dental schools and thier students.

What impact would the new product probably have on total sales, profits, market sales, and return on investment?

This product would do very well in sales because if they are successful, there would be a high demand for getting them from dental offices. There could be high profits from this, and they will always be needed as long as latex gloves are used in dentist offices.

How will competitors respond to this?

The competitors will probably lessen their prices, or try to create new flavors in order to out due my product.

What is the risk of failure?

The risk of failure is that the product really doesn't make a difference to people. If children don't like the flavors it could effect the profits. Also perhaps some dentist don't feel it is necessary to have these and just use the regular latex gloves that they have since they started.

Development:

These gloves will be developed the same way as other latex gloves except the flavors will be added to them when made. I would probably try to sell the idea and the development plan to an existing company who already makes latex gloves and have them add this to thier production.

Test Marketing:

The way I would test market this product is to sell samles to dental offices all over the US and dental schools as well. If they are successful, then the offices will want more, and then we would assist their needs and production would begin.

Commercialization:

We would start out selling to dental schools and small dental offices, and if the gloves are a sucess then we will start producing more and extend our inventory to the satisfaction of our customers.

Digi-Tint Tim goble

New Product Strategy

Digi-Tint is a device developed for automobiles. Digi-Tint enables you to adjust the tint of your windows with a dial fitted inside of the vehicle. The device is similar to a dimmer on a light switch. The windows would be specially manufactured, the actual window itself is digitally enhanced to adjust shading and is capable of the appearance of a normal window when desired. The product would comply with all state laws and regulations regarding window tint.



Idea Generation

I came up with this idea when I was much younger. Tinting windows can be quite the hassle. The tint is often hard to put on and it eventually fades or tears. With this device you don't have to worry about those issues. You can adjust the tint to fit the weather or look of the vehicle.

Idea Screening

When screening for products similar to this, I could not find anything quite like it. The technology is definitely out there. Everything in this day and age seems to be going digital, so why not add it to automobile windows? I think the product would market well with major auto manufacturers.

Business Analysis:


What is the likely demand?



I think the demand for this product has the potential to be considerably large. Consumers seem to jump at new technology and always seem to want the latest gadgets installed on their automobile.



Would customers benefit from the product?

I think consumers would enjoy the product. This component is definitely not a necessity but consumers may benefit in some ways, it would add better visibility on sunny days when its hard to see. The product also adds privacy to the automobile and would prevent prospective thieves from breaking into the car by shielding the interior.

Would the product effect the image of the company's overall product mix?

Yes

Would the new product effect current employees in any way?

If anything the addition of this product to a company such as an automobile manufacture, if manufactured by the company itself and not a third party, would create positions.

How might Competitors respond?

Competitors might respond by adding similar technology. The auto industry seems to do this quite often. The trick would be to add more customizable options such as different colors, settings and possibly provide free maintenance or warranties.



What is the risk of failure?

The risk of failure is high. The technology would have to be tested and perfected to meet safe driving standards. Research could be quite costly. But there is also a good possibility that the product would do well, its a new fresh technology that could become as standard as a CD player in every automobile.