Rebecca Burgess- Light Scents

Problem- no place to plug-in scented air fresheners
Solution- Light Scents light bulb air freshener

New-product strategy: Light scents are scented light bulbs which the consumer may use anywhere in the house. Many people want to have fresh scents throughout their home but lack sufficient electrical outlets for things such as Plug-Ins. Another problem with plug-in air fresheners is that they have to be removed when you want to vacuum or use the hair dryer if there isn’t an additional outlet available. Often times when the plug-in is removed we forget to replace it when we are done with the hair dryer, vacuum, etc. Light scents come in a variety of scents and wattage. Therefore, they can be used in any type of light and in any room of the house. This leaves all the electrical outlets free without the hassle of removing plug-ins when you want to vacuum. Another benefit is that Light Scents work only when the light has been turned on. This way you enjoy the fresh scent only when you are home. Plug-Ins are constantly on even when no one is home. What is the point of that? Light scents are easy to use too. Simply install them like a regular light bulb, turn on the light, and within minutes of the bulb heating you will enjoy a fresh scent.

Idea Generation: As a consumer who loves to have fresh scents in my home I know what a hassle it can be to find a place to plug-in air fresheners. I also only have one outlet my bathroom and it is a hassle for me to unplug the air freshener everyday when I want to dry my hair. A product such as this would allow me to enjoy the scents throughout my home and free up my electrical outlets.

Idea Screening: I feel this product would successfully pass numerous concept tests. I also feel that Light Scents would get a fantastic reaction from consumers. Most people are always looking for ways to revive their home and rid it of clutter.

Business Analysis: The likely demand for this product is high. Light Scents would likely cannibalize existing products of the same nature because they take up less space and work just as effectively. Current customers would benefit from every aspect. A few highlights are that it is a space saver and energy reducer because it works only when light is turned on. This product would not affect current employees in any way. Employees would still be necessary to manufacture this product. Therefore, companies could simply have their employees manufacturer this product rather than plug-ins (or similar) without downsizing. If this product becomes popular enough new facilities may be necessary in order to meet the demand. There is not a high risk of failure in manufacturing this product. Research shows that most people like to have clean scents in their home as well as less clutter. Companies would be inclined to take the small risk associated with this product because of the potential profits that can be made. Competitors may not respond very well to this product. Because of all the benefits of Light Scents there may not be a need for other forms air freshening devices.

Development: This product would be made similar to a conventional light bulb. The only difference is that the glass bulb would be constructed with a certain scent. The scent would be in the light bulb and activated when the bulb was heated. Light Scents are delicate and will need to be replaced when the bulb wears out. This product would be sold individually and in bulk just like a regular light bulb. Since it would be useless to put the product name and logo on the bulb where it will not be seen, the packaging will bear the products name and logo.

Test Marketing: This product does not have to go thought the test marketing stage. This is because there are well known brands of air fresheners such as Plug-Ins, Renuzit, and Febreze which are all extremely profitable. This shows that consumers are interested in products that freshen the home and there is little risk involved when marketing the product.

Commercialization: Light Scents would be commercially available soon after the development process. They are inexpensive to manufacture and the production time is relatively low. Television and magazine advertisements would be aired to help gain consumer interests. Coupons would be sent out through the mail to help promote the new product. Stores would also have special deals on Light Scents as another promotional strategy.