Tara Westbrook-The Tidy Chair

Problem: Time spent cleaning baby/toddler highchairs.

Solution: A self-cleaning highchair-The Tidy Chair

New-product strategy: The Tidy Chair is a highchair that has the ability to clean itself. Every parent has experienced difficulty when it comes to cleaning a mess their child has left after breakfast, lunch and dinner. The Tidy Chair is light and not bulky. The main purpose of the product is to decrease the time it takes to scrub left over food and stains off of a highchair tray, seat and sides. The powerwash motore will be installed under the highchair seat and when turned on, two metal arms with shower heads will come out from the sides and hover over the chair at an angle to blast water and soap onto the entire chair. The only advice is to put the highchair either outside or in the tub before activating the powerwash. Two requirements are: the hose needs to be hooked up to a water source (faucet or outside spicket) and soap will need to be refilled in the jug mounted on the back of the seat.

Idea Generation: I have been praying for a product like this for about 7 months now. I have a 16 month old who loves making a mess in his highchair. He loves spaghetti, macaroni and cheese and soup so you can imagine the mess that I have to clean up. I somewhat have to hose him down after every meal so having a highchair that I can wheel into my bathroom or outside to be cleaned with a push of a button would be awesome!

Idea Screening: I think this product would rate well and show success from concept tests performed.

Business Analysis: If there are busy, stressed and anti-mess women in this world like me, the demand for this product would be high. The Tidy Chair pricing will run consistent with pricing of name brand highchairs already on the market. The reason for making the product affordable is due to consumers spending extra money for the soap and cost of their water bill. I'm sure my water bill would increase but it would be worth it. The return on ivestment would prove to be positive. You can't put a price on the time and stress this product would save. The product is very beneficial to consumers. I freak out when I have to clean a mess, especially when I have my dressy work clothes on that I don't want to get dirty! Of course this product is risky but worth it.

Development: It would be a light, non-bulky, easy to fold up highchair similar to others. The powerwash motor will be installed under the seat with two metal arms with shower heads that come out from each side. The hose and jug for soap will be mounted on the back of the seat. All of these parts will be out of the reach of children when sitting in the highchair. We prefer you only activate the powerwash when your child is out of the chair and at a safe distance away. The product's branding is necessary to its identification, The Tidy Chair, a self-cleaning highchair. It's labeling is just as important therefore a persuasive logo will be given to the product.

Test Marketing: I would advertise the product online for reviews before selling it in stores such as, Target, Walmart, Kmart, Baby Depot and Babies R Us.

Commercialization: After the reviews come in from our online advertisements, we will order materials, start production, ship the products to the various stores and continue advertising.