Kiddie-Neat-Seat
Davina Molyneux
New Product Strategy: (problem)
Our company is focused on making parents lives easier.
If you have kids, you know what a mess they can make in their high chair at the dinner table. When toddlers eat, it is like a tornado hitting the kitchen! You then have to get the broom or vacuum out to clean up the food all over the floor, and paper towels to clean up all the juice that went flying across the kitchen.
Idea Generation: (the solution)
We need to develop products that help parents with this problem. Wouldn’t it be great to have a tool for easy clean up to help solve our problem? Moms and Dads today are busy, working parents. Our company is devoted to helping parents out every day. We took some ideas from our current customers and employees, along with our marketing team, to help understand what our customers are looking for. After brainstorming, they all agreed they spend too much time trying to keep their house in order, while working full-time and raising the children. They all had problems keeping their lives organized.
Idea Screening:
This is why my company developed the Kiddie-Neat-Seat. The Kiddie-Neat-Seat is simply a highchair with a small vacuum attached to the back. There is also a paper towel holder with a place for a spray bottle of your favorite cleaner. There is a small canister under the seat that holds all of your waste and when it is full, you can simply empty the canister into the garbage. Some of these items are not pleasant looking to have in your dining room, so we added a small compartment door to hide all of these features. This product is going to save parents an extreme amount of time when cleaning up. No more hauling that big, heavy vacuum out of the closet three times a day just to clean up after meals.
Business Analysis:
There is currently no other product like the Kiddie-Neat-Seat on the market. The demand for this product may be affected by the current state of the economy, but by time the product is to be commercialized, the economy will be in a better state. We will be able to keep the cost affordable. We have the only product like this ready to market, so we need to keep the price affordable due to the rise of competition. By using resources that we currently have in stock at our warehouse, we will be able to produce at relatively low costs.
Development:
Our Research and Development team are partnering with the Engineering Team to develop a stereotype of the Kiddie-Neat-Seat. This will help us determine map out our advertising, pricing, and promotions strategies. We will be able to determine a price for the product.
Test Marketing:
We plan to test our products by letting some of our current customers try a prototype at home. Of course, the product will be fully tested for safety before this point. We will get a better idea of how customers will react to the product and fix any and all issues regarding the quality of the product. We will also be able to assess our marketing strategy.
Commercialization:
Finally, the Kiddie-Neat-Seat will be ready to enter the market. We will have the best product of our kind and work hard to be the leading company for our product against the competition. We will order materials that are needed to produce our product.
× Our product demand will rise when people are educated on the convenience and easy use of the product. We will market toward the stay at home moms, the busy working mothers, restaurants, and daycares. It’s easy clean-up will be its competitive advantage.
×We feel that our product will be very profitable because every mom is going to want one! Every restaurant is going to want the quick and easy clean up for their busy business. Daycares are also going to need the product to maintain the cleanliness of the business. We are using some materials that we currently have in stock, so costs of production will be low, helping us make profits and sell at a lower price to customers.
× The Kiddie-Neat-Seat may cause other current highchair sales to decline, but this product will cost relatively more to purchase it. This is the NEW highchair.
× Current costumers will definitely benefit from this product. It will help parents save time so they can enjoy more time with their children. This product is also very convenient to have for anybody with children.
× This will enhance the image of our marketing mix. This is a fresh, new product that will lead us to a bright future in the industry.
× We will be able to maintain the same number of employees because we are predicting sales of the current highchairs to decline, so we will utilize appropriately.
× We will be able to produce the Kiddie-Neat-Seat right here at our facility, so new facilities will be needed.
× Once competitors know about our new product, we are aware that the competition will try to duplicate our product. We will do our best to stay a step ahead of the competition.
× We are taking a risk with the Kiddie-Neat-Seat and it is a risk that we are willing to take. We have confidence that our customers will love our new product and we think that we will attract many new customers in as well. Out with the old and in with the new.
Davina Molyneux
New Product Strategy: (problem)
Our company is focused on making parents lives easier.
If you have kids, you know what a mess they can make in their high chair at the dinner table. When toddlers eat, it is like a tornado hitting the kitchen! You then have to get the broom or vacuum out to clean up the food all over the floor, and paper towels to clean up all the juice that went flying across the kitchen.
Idea Generation: (the solution)
We need to develop products that help parents with this problem. Wouldn’t it be great to have a tool for easy clean up to help solve our problem? Moms and Dads today are busy, working parents. Our company is devoted to helping parents out every day. We took some ideas from our current customers and employees, along with our marketing team, to help understand what our customers are looking for. After brainstorming, they all agreed they spend too much time trying to keep their house in order, while working full-time and raising the children. They all had problems keeping their lives organized.
Idea Screening:
This is why my company developed the Kiddie-Neat-Seat. The Kiddie-Neat-Seat is simply a highchair with a small vacuum attached to the back. There is also a paper towel holder with a place for a spray bottle of your favorite cleaner. There is a small canister under the seat that holds all of your waste and when it is full, you can simply empty the canister into the garbage. Some of these items are not pleasant looking to have in your dining room, so we added a small compartment door to hide all of these features. This product is going to save parents an extreme amount of time when cleaning up. No more hauling that big, heavy vacuum out of the closet three times a day just to clean up after meals.
Business Analysis:
There is currently no other product like the Kiddie-Neat-Seat on the market. The demand for this product may be affected by the current state of the economy, but by time the product is to be commercialized, the economy will be in a better state. We will be able to keep the cost affordable. We have the only product like this ready to market, so we need to keep the price affordable due to the rise of competition. By using resources that we currently have in stock at our warehouse, we will be able to produce at relatively low costs.
Development:
Our Research and Development team are partnering with the Engineering Team to develop a stereotype of the Kiddie-Neat-Seat. This will help us determine map out our advertising, pricing, and promotions strategies. We will be able to determine a price for the product.
Test Marketing:
We plan to test our products by letting some of our current customers try a prototype at home. Of course, the product will be fully tested for safety before this point. We will get a better idea of how customers will react to the product and fix any and all issues regarding the quality of the product. We will also be able to assess our marketing strategy.
Commercialization:
Finally, the Kiddie-Neat-Seat will be ready to enter the market. We will have the best product of our kind and work hard to be the leading company for our product against the competition. We will order materials that are needed to produce our product.
× Our product demand will rise when people are educated on the convenience and easy use of the product. We will market toward the stay at home moms, the busy working mothers, restaurants, and daycares. It’s easy clean-up will be its competitive advantage.
×We feel that our product will be very profitable because every mom is going to want one! Every restaurant is going to want the quick and easy clean up for their busy business. Daycares are also going to need the product to maintain the cleanliness of the business. We are using some materials that we currently have in stock, so costs of production will be low, helping us make profits and sell at a lower price to customers.
× The Kiddie-Neat-Seat may cause other current highchair sales to decline, but this product will cost relatively more to purchase it. This is the NEW highchair.
× Current costumers will definitely benefit from this product. It will help parents save time so they can enjoy more time with their children. This product is also very convenient to have for anybody with children.
× This will enhance the image of our marketing mix. This is a fresh, new product that will lead us to a bright future in the industry.
× We will be able to maintain the same number of employees because we are predicting sales of the current highchairs to decline, so we will utilize appropriately.
× We will be able to produce the Kiddie-Neat-Seat right here at our facility, so new facilities will be needed.
× Once competitors know about our new product, we are aware that the competition will try to duplicate our product. We will do our best to stay a step ahead of the competition.
× We are taking a risk with the Kiddie-Neat-Seat and it is a risk that we are willing to take. We have confidence that our customers will love our new product and we think that we will attract many new customers in as well. Out with the old and in with the new.
Davina, Great Idea! I can just imagine the mess my daughter will make when she gets that age, your seat would be such a time saver! I know my sister-in-law keeps a dust buster right next to her twin boys highchairs. As soon as their done she whips that thing out and goes to town! haha. Good post.
ReplyDelete-Lauren